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I Became the Imaginary Guitar International Titleholder
When I was just 10, I came across a feature in my local paper about the World Air Guitar Competition, held annually every year in my birthplace of Oulu, Finland. Mom and Dad had participated at the pioneering contest starting from 1996 ā my mum handed out flyers, my dad managed the music. Since then, national championships have been organized in many nations, with the champions converging in Oulu each August.
Initially, I inquired with my family if I could enter. At first they were hesitant; the competition was in a bar, and there would be many grown-ups. They felt it might be an overwhelming atmosphere, but I was determined.
During childhood, I was always āplayingā air guitar, miming along to the iconic rock tunes with my make-believe instrument. Mom and Dad were enthusiasts ā my dad loved Bruce Springsteen and U2. the band AC/DC was the original act I stumbled upon myself. the lead guitarist, the frontman guitarist, was my hero.
Upon entering the spotlight, I performed my act to AC/DCās that classic track. The audience started yelling āAngusā, similar to the concert version, and it hit me: this is what it feels like to be a rock star. I made it to the finals, playing to hundreds of people in the town square, and I was addicted. I got the nickname āLittle Angusā that day.
After that I stopped. I was a adjudicator one year, and kicked off the show once more, but I didnāt compete. I came back at 18, tried a few different stage names, but fans continued using āLittle Angusā so I accepted it fully and adopt āThe Angusā as my performance alias. Iāve qualified for the last round each competition since then, and in 2023 I was the runner-up, so I was set to take the title this year.
Our global network is like a family. Our guiding principle is āMake air, not warā. It may seem funny, but itās a true ethos.
The contest is intense but joyful. Contestants have a short window to put their all ā high-powered performance, precise mimicry, rock star charisma ā on an invisible guitar. Adjudicators score you on a grading system from a specific numeric range. When it's a draw, thereās an āair-offā between the final two contestants: a tune begins and you freestyle.
Getting ready is key. I picked an the band Avenged Sevenfold song for my act. I had it on repeat for a long time. I did regular stretches, trying to get my limbs loose enough to bound, my hands fast enough to imitate guitar parts and my back set for those bends and jumps. When the event dawned, I could sense the music in my being.
When the show concluded, the points were announced, and I had tied with the Japanese champion, a competitor known as Sudo-chan ā it was time for an tiebreaker. We competed directly to that classic rock anthem by Guns Nā Roses. Once the track began, I felt at ease because it was a tune I recognized, and above all I was so eager to perform one more time. As they declared Iād triumphed, the square exploded.
My memory is blurry. I think I blacked out from shock. Then the crowd started singing Neil Youngās that well-known track and raised me up on to their arms. A former champion ā AKA Nordic Thunder ā a past winner and one of my closest friends, was embracing me. I cried. I was Finlandās first air guitar international titleholder in 25 years. The earlier winner from Finland, the earlier victor, was there, too. He gave me the warmest embrace and said it was ālong overdueā.
Our global network is like a support system. Our motto is āMake air, not warā. It may seem humorous, but itās a true way of life. Competitors come from many countries, and all involved is positive and uplifting. As you prepare to compete, every competitor comes and hugs you. Then for one minute youāre able to be yourself, playful, the ultimate music icon in the world.
Iām also a drummer and string player in a musical act with my family member called the group title, named after the sports figure, as weāre fans of British music genres. Iāve been bartending for a couple of years, and I produce independent videos and performance clips. The title hasnāt changed my day-to-day life significantly but Iāve been doing a many interviews, and I wish it results in more innovative opportunities. The city will be a designated cultural center the coming year, so there are promising opportunities.
At present, Iām just thankful: for the group, for the ability to compete, and for that budding enthusiast who picked up a newspaper and thought, āI'd love to try that.ā
James Shepherd
A seasoned business strategist with over a decade of experience in digital marketing and corporate growth initiatives.
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