Name: Communal tables.
Appearance: Long, uncomfortable and back in fashion.
What kind of adult chooses to dine alongside strangers? Gen Z, it seems. According to data from the restaurant reservations company Resy, "Nine out of ten of gen Z diners say they like communal tables, compared with just 60% of older generations".
Communal eating in nationalistic eateries was a major trend during the WWII, actually – there were about two thousand five hundred of them, supported by Winston Churchill.
This might seem strange to you, admittedly, but communal tables can be fun! As the Resy CEO notes: "They naturally turn dinner into a shared experience," and "The excitement lies in not knowing your neighbor!"
Or being squeezed next to a Hyrox bore eating chicken to fuel his "farmer’s carries"? Or a nano-influencer capturing you in the background in their video as they massacre a salad? Consider this: gen Z – the most digitally connected group, who grew up during COVID, and many of whom entered an almost exclusively digital workplace – love a structured communal activity. It’s the same impulse behind the rise of youth running groups, hiking outings and art nights: they’re craving offline social connection.
You might not fancy it, but lots of young people are lonely (Nearly half of them, according to an Oxfam study published in June). A recent American study , one-third of men aged between 18 and 23 reported they hadn’t seen anyone outside their household in the previous seven days. Isn’t it a good thing they’re getting out and breaking bread with strangers?
Talking to strangers is beneficial, too: it gives us a greater sense of belonging. Plus the Resy data points out another advantage: one in seven survey respondents said they’d landed a date at a communal dining experience. Given gen Z have gone off the apps, this gives them a shot at a spontaneous "meat-cute".
My work here is done.
Do say: "Gen Z think communal dining ate and left no crumbs."
Don’t say: "Things are fine until food spills on your vintage clothes."
A seasoned business strategist with over a decade of experience in digital marketing and corporate growth initiatives.
James Shepherd
James Shepherd
James Shepherd
James Shepherd
James Shepherd